Scion Allows You To Customize GameSpot
Toyota Scion has announced plans to allow you to customize the popular video game website GameSpot when you purchase one of their new car models.
"With our new line of Scion cars, we've given the customer the power to fully customize their car to their liking," said Jim Press, TMS executive vice president and COO. "And with our partnership with GameSpot, we've upped that ability."
When a consumer buys a Scion car, they are given the option of over 150 different types of customization and now, they will also be able to customize their experience with GameSpot.com said Press.
"They can change the font, the background color, the stick shift - they can even change the content. If the customer reads a review they don't like, they can change the wording to reflect their opinions. It's all in what the customer is looking for."
Toyota released the Scion line to reach out to the college car buying community by offering cars with expensive add-ons and breathalyzer start-up technology.